How the first Dutch hard seltzer took back control of its logistics.
The collaboration with Cargors feels like an extension of our team: always involved, thinking along, and focused on results.
The company
STËLZ is the first Dutch hard seltzer, founded in 2020. The brand offers refreshing alcoholic beverages with sparkling water, a hint of fruit, and a low alcohol percentage. With natural ingredients and a clean label, STËLZ distinguishes itself in the market. The range includes flavors such as raspberry, lime, mango, and grapefruit. STËLZ is available at major retailers and hospitality venues and aims to become the largest and most well-known alcohol brand.
After an inspiring initial meeting, we immediately identified concrete improvement opportunities during the deep dive. A thorough analysis of the existing transport data revealed a significant optimization: by smartly combining multiple carriers, a substantial saving was achieved.
These insights were then translated into a structured, centralized approach within Cargors. The result: more efficient and cost-conscious management of the transport lines, with directly measurable impact.
The challenges
Limited transparency and control
Relying on one warehouse manager for transport services limited insight into transport processes and prices.
No direct contact with drivers
The lack of direct communication with drivers hindered flexibility and responsiveness.
Dependence on one provider
This dependency limited the ability to switch between carriers in case of operational problems.
How Cargors helped
Improved communication
Direct contact with drivers and carriers led to more efficient deliveries.
More control over processes and prices
Access to real-time data enabled STËLZ to make strategic decisions.
Increased customer satisfaction
Accurate and flexible deliveries met specific customer needs.
Cost savings
The use of multiple transport providers optimized distribution and reduced costs.
The results
What's next
API integration
Automation of order processing for faster and more accurate processes.
Improved real-time tracking
Customers and the internal team gain better insight into the status of shipments.
Data-driven route optimization
Using data analysis to optimize routes and deliveries, leading to further efficiency and sustainability.
These strategic steps will help STËLZ further improve its logistics processes and strengthen its position in the market. Beyond daily operations, we have also organized several events together and help each other wherever needed.
